Our Story
The Heart of Our Family, in Every Tub
At Simply Salsa, we’re more than just a salsa brand — we’re a family on a mission to share our love for fresh, flavorful food. What started as a homemade recipe has grown into a company that brings the heart of our family kitchen to homes everywhere.
It all began years ago in a small kitchen, where Simply Salsa crafted a recipe that would become the cornerstone of our business. Using only the freshest ingredients from local markets, combining bold flavors with a touch of love, creating a salsa that everyone raved about. As family gatherings turned into salsa-making events, the recipe was perfected, and soon, it was a tradition we couldn’t keep from consumers.
In 2011, it was decided it was time to share these incredible salsa recipes with the world. Simply Salsa was launched with a simple vision: to create a product that tasted like home. A salsa that could be enjoyed at every meal, whether it’s a casual taco night or a celebration with loved ones. We remain committed to our roots — handcrafting every batch with the same care and passion that feels like home.
What sets us apart is not just our salsa, but the love and dedication that goes into each tub. From our family to yours, we believe that great food is meant to be shared. That’s why we source the finest ingredients, and why every tub is made with the same attention to detail that we put into our own family dinners.
Thank you for being part of our journey. When you choose Simply Salsa, you’re not just supporting a small business; you’re bringing a piece of our family’s tradition to your table.
From our family, to yours.
History
Simply Salsa has been a family-owned business since its creation in 2011. It was a dream of the owners at the time to bring a homemade salsa recipe to market. Simply Salsa was introduced to the public and had instant success gaining a local following at grocery stores and farmers market. Since bringing these recipes to market our salsa has earned a reputation for its premium, handcrafted salsa offerings that captivate taste buds with vibrant flavors and the finest, freshest ingredients. Simply Salsa was purchased by the Formella Family in 2023 with the plan to bring this salsa to markets and consumers all over the country while keeping the same feel as if it was made hours earlier in your home kitchen!
Sustainability
Simply Salsa is making a strong push to go green in recent years by partnering with E. Formella & Sons to be the manufacturer of our salsa. With this partnership our salsa will be manufactured in a SQF certified food facility with over 100 years of knowledge and experience. E. Formella & Sons facility recently installed solar panels onto their facility to help create a healthy environment and wellbeing for future generations. E. Formella & Sons reduction is their carbon footprint aligns with Simply Salsas mission to prioritize continued improvement throughout the company from top to bottom. We realize that our company has a chance to help create a better living for future generations and we will continue to make that a reality. Choosing Simply Salsa not only brings a great tasting salsa to your table but will also bring a better future to your grandchildren!
Testimonials
I can never go back to any of the “commercial” brands ever again.
Don’t change a thing, add other varieties but don’t EVER change the medium salsa. Best of luck!
Hello. Do you ship your salsa? We moved from Chicago back to New Orleans over the Summer, and with all that Chicago has to offer, we have said several times “but I don’t miss anything as much as I miss that salsa!”
Tried your medium salsa at a tasting at Mariano’s in Frankfort. EXCELLENT!
I accidentally ate the whole jar this morning . . . gonna need more very soon
I would just like you to know that I am truly and madly in love with your salsa. I bought two hot jars on Wednesday in Oak Lawn. I am now thinking about all of the time I have been without this salsa. Life could have been better!!! Thank you very much for this food phenom!